Leading Strategic Change: Breaking Through the Brain Barrier

Chapter 8. Breakthrough Innovation and Growth

So far we have broken down and covered the elements of our change model separately. Although this helps highlight and clarify the specific parts and steps, in reality they need to be applied in an integrated fashion. To get a sense of how all the pieces fit together, it is helpful to walk through the entire model and all the principles focusing on a single organizational challenge. Although companies face a variety of challenges from technology to globalization and everything in between, growth is the one we find the most pressure for, both inside and outside the company. Given the focus on shareholder value these days, this is probably not surprising. Without growth to cash flow and earnings, it is ...