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Leading Strategic Change: Breaking Through the Brain Barrier by Hal B. Gregersen, J. Stewart Black

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Chapter 4. Brain Barrier #2: Failure to Move

In the previous chapter, we voted you in as CEO of QuadQ, Inc., the signal processing firm. We now want to return you to that role. Recall that your products primarily go to the health care industry, and in the past, they were used by scientific and hospital researchers in diagnostic tests, as well as cellular and blood chemical analysis. Your analog technology has defined the leading edge for years. However, the leading-edge technology has shifted from analog to digital, the market from sophisticated customers to technicians, and products from stand-alone boxes to integrated solutions.

Finally, after two separate task forces are formed and independently craft the conclusions mentioned above, most technical ...

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