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Leading So People Will Follow by Erika Andersen

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How to Pull Back the Camera

Imagine a scene in a movie. The camera is pulled in tight, and all you see is a lamp on a table. It looks pretty ordinary. Now the camera pans back, and you see that the lamp and the table are sitting in a completely empty room, with no other furniture, no rugs, no curtains on the windows. Now it’s not quite so ordinary. The camera pans back again, through the window and out to the street. Now you see the whole house; there’s a real estate sign on the front lawn with a “sold” sticker pasted across it. Suddenly it all makes sense.

Pulling back the camera brings more information into the frame, giving you the context you need to understand what you’re seeing. When the camera is pulled in tight, it’s easy to make inaccurate ...

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