Vision as a Filter for Action
A few years ago, I was conducting a yearly planning meeting for Bonnie and her USA Networks team. USA had been the highest-rated cable network for a number of years, and its ratings were beginning to challenge those of the broadcast networks. Bonnie and her team started talking about the fact that in viewers’ minds, the distinction between broadcast and cable was blurring. Viewers focused on their favorite shows more than the networks those shows were on, and more and more of their favorites were on cable.
I could tell that Bonnie wanted to give her team something more to aspire to. They were the top cable channel and had been for a while; she knew they now needed a new possible future to aspire toward. By the end ...
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