CHAPTER SEVEN
Nudge, Test, and Escalate Gradually
NO ONE KNOWS what would have happened if Nick Russo had followed Jerome off the subway, but he probably would have faced a whole new set of challenges. In this respect, Russo’s situation resembles that of many quiet leaders. Despite careful efforts—such as drilling down or checking how much political capital they have—their strong commitment to do something rather than walk away leads them into situations where the path ahead is far from clear. They can’t plan or look the answers up in a book. They have no choice but to improvise.
This means finding ways to nudge, test, and carefully escalate their efforts. Their aim is not to solve problems with a brilliant insight, inspiring words, or a decisive ...
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