BIRDS OF A FEATHER: TRANSMITTING VALUES
People often seek out people who are like themselves. Having common values is part of what keeps groups together. Whereas timeliness may be seen as critical to one group; flexibility is critical to another. And people are attracted to groups that share their values, prejudices, and circumstances.
When we survey informal networks, we’re able to ask respondents who they spend time with. We’re also able to ask them to prioritize among a list of commonly held values. We often find that small communities within networks share similar values. For example, executives who prioritize “creativity” as a value are likely to have many connections among others who say the same, and to have fewer connections with ...
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