THE OUTCOME AT BELL CANADA

Michael Sabia and his teams set the stage for one of the biggest cultural transformations in Bell Canada’s 120-year history. He created a powerful network of pride-builders that morphed into a self-energizing and informal community of pride-builders (nearly two thousand strong!). These pride-builders drove incredible business performance and transformed the way thirty-five thousand employees viewed the business and their role in it.
Bell Canada is an unusual story, and its success was in large part a function of Michael Sabia’s relentless determination. He had to reach around and through a deeply ingrained culture because he simply could not wait any longer for change to happen there. The company has been on a ...

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