CHAPTER 9
Redefine Risk and Uncertainty
WINSTON CHURCHILL ONCE OBSERVED, “TRUE GENIUS RESIDES in the capacity for evaluation of uncertain, hazardous, and conflicting information.” Unfortunately, most of us are not geniuses. And very few of us “embrace uncertainty” as many experts on the subject have counseled. Nonetheless, that may be the first necessary step in successfully dealing with risk and uncertainty.
As difficult as it is to do, as a leader you must accept and even embrace a certain level of risk and uncertainty in your business—risk that a valued direct report could leave the company unexpectedly, risk that your brand can suffer from product liability, or an important project can be late or go off track, or your market share can ...
Get Leading in Times of Crisis: Navigating Through Complexity, Diversity, and Uncertainty to Save Your Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
