CHAPTER 8
Become Stakeholder Savvy
IN A RECENT INTERVIEW, SIR MARTIN SORRELL OF WPP DESCRIBED the challenges of leading large organizations in today’s world. He told Matthew Gwyther, “These days, complexity goes with the territory. Anybody who believes that life is going to become simpler in this day and age needs to have their head examined. . . . The twenty-first century is not for tidy minds.”
When organizational leaders look beyond their walls, what they see is by turns frightening, exciting, and incomprehensible. The perfect storm we have described is a swirl of responsibilities, a series of significant social issues and external stakeholder requirements that are dizzying in their scope and complexity. Leaders must concern themselves ...

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