CHAPTER 7
Learn to Lead Everyone
UNDERSTANDING HUMAN MOTIVATION IS AT THE CORE OF successful leadership. Many of us grew up with Western theories that proclaimed that everyone on earth was motivated by three, four, or five basic needs. Today, our understanding of human motivation is much more complex. Lawrence and Nohria offer a contemporary view of motivation based on their research. They found that people are driven by four needs:
• To acquire: The need to obtain everything from goods and services to status and rewards in order to achieve a sense of well-being.
• To bond: The need for a sense of belonging through groups, organizations, and associations.
• To comprehend: The need to make sense of the world and to learn and grow from experience. ...
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