BALANCING PRIORITIES OF CHOICE
Once you believe that you have an adequate balance between external and internal focus, that you are challenging your assumptions about your past success, and that you are humble enough not to be caught up in the hubris of market leadership, you must face the uncertainty of what choices to make about an uncertain future. Balancing the priorities of choice begins with an understanding of problems as opposed to paradoxes.
Very simply, a problem can be solved so you can move on. Raise revenues, cut costs, ensure enough leadership talent for the future of your organization—all problems to be solved. Paradoxes, by contrast, cannot be solved: they have to be balanced. If I raise revenues, I may add costs—but I need ...
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