UNDERSTANDING YOUR LIFE AGENDA

We work with many pharmaceutical executives and often ask them the “why” question around their life purpose and who they serve. Because of sensational media, constant litigation, and political opportunism, many of these executives have assumed a defensive posture. They often initially respond that they want to develop and deliver superior products and services to the health care marketplace, or they want to grow their business so employees and shareholders can be rewarded. Distracted by their daily responsibilities, they sometimes lose sight of the real reason they were first attracted to health care—a life agenda dedicated to serving patients, improving lives, and reducing or eliminating disease. When they ...

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