OPERATIONAL, STRATEGIC, AND PERSONAL RISK
Risk for most organizations means financial and operational risk. Our colleague Adrian Slywotzky has written an excellent book, The Upside, in which he expands the concept of risk from financial and operational risk to areas of “strategic risk.” He defines seven different areas: risks to an entire industry, technology risks, brand risks, competitor risks, consumer risks, the risks of project failure, and the risk of stagnation due to price or volume declines or a weakening product pipeline. Slywotzky argues that these strategic (rather than financial or operational) risks should be examined not only as threats but as opportunities for innovation and redefining the nature of the competitive game being ...
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