Chapter 8. TO BUILD A CULTURE OF INNOVATION, AVOID CONVENTIONAL MANAGEMENT WISDOM
JEFFREY PFEFFER
Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at Stanford Business School. He has authored numerous articles and books, including The Human Equation: Building Profits by Putting People First and Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People. He consults and lectures throughout the United States and many other countries.
It's hard to build an innovative, creative organization that is going to do things better and differently if you essentially do what everyone else does and has always done. Encouraging innovation and learning—I see the two as closely related—is actually reasonably ...
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