Chapter 11. THE ULTIMATE CREATION
JIM COLLINS
Jim Collins operates a management research laboratory in Boulder, Colorado. He is author of Good to Great: Why Some Companies Make the Leap . . . and Others Don't and coauthor of Built to Last: Successful Habits of Visionary Companies. Previously, Jim was a faculty member at the Stanford University Graduate School of Business, where he received the Distinguished Teaching Award in 1992.
Everyone knows that innovations—innovative products, innovative technologies, innovative services, innovative things— separate great organizations from their mediocre counterparts. And everyone knows that a key role of a leader in any great organization is to create leading-edge innovations or to lead other people ...
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