18.10. Summary
To make product, strategic, or administrative innovation happen, leaders must recognize that innovation matters and make it part of their priority. They must recognize that innovation occurs in diverse settings and create an innovation culture beyond an innovation event. To create this culture, leaders may deploy an innovation protocol with six phases, each of which has a series of questions that must be answered in the affirmative to move forward to the next phase. With the discipline of an innovation protocol, product innovations occur regularly, with new products replacing old; strategic innovations occur, with new models of competition emerging; and administrative innovations are designed and implemented continually. Innovation ...
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