7.5. Some Rules of Thumb to Follow

As we have sought to encourage innovation within our organization, we have learned a few things that might help others in the leadership of innovation and change.

  • The potential for the new always requires testing and piloting. Successful new ideas are rarely developed on the drawing board or by a market analysis or focus study group. In other words, get started. Get your hands in the bucket. Understanding the theory and practical application is important to getting every new venture off the drawing board. Get hands-on experience and start serving the first few customers. Too often, ideas are studied and analyzed until they are smothered and suffocated.

  • Innovators must have elbowroom for mistakes but also must ...

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