Chapter 23. REINVENTING INNOVATION: A Perspective from The Idea Factory
JOHN KAO
John Kao, dubbed a "serial innovator" by the Economist, is founder and CEO of The Idea Factory, which offers new methodologies for embedding innovation in corporations. He wrote Jamming, a BusinessWeek best-seller. He is also a psychiatrist, jazz pianist, Tony-nominated producer, former Harvard Business School faculty member, and founder of Eal-ing Digital, a next-generation studio for new media.
When I give speeches these days, I often start with two questions. First, I ask for a show of hands. I ask, "How many of you feel that innovation, however you understand it, is fundamental for the future of your company?" Anywhere between 80 and 99 percent of the audience ...
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