18.8. Protocol 5: Integration

Innovation requires integration of new ideas into old. With product innovation, this means that new products and services both complement and cannibalize the old. With strategic innovation, new business models become commonplace throughout an enterprise. With administrative innovations, practices that worked in one division must become integrated across an enterprise.

Leveraging innovation across an enterprise comes through moving talent—by having innovators move across businesses or geographies and operate in a career mosaic throughout the enterprise. Leveraging innovation also comes when incentives encourage sharing of information and ideas. In one firm, 20 percent of the bonus pool was allocated to individuals ...

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