18.3. Premise 3: Innovation Is a Culture, Not an Event
Innovation events occur when new ideas are tried; innovation culture occurs when new ideas become ingrained in the way work is done. Product innovation is an event when a new product comes to market; a product innovation culture occurs when a pipeline of new products continually flows. Strategy innovation is an event when a business plan is drafted and publicized; a strategy innovation culture occurs when leaders continually make new business choices. Administrative innovation is an event when a new process is introduced; an administrative innovation culture occurs when new programs are sought and continually implemented.
Leaders who build an innovative culture encourage challenging more ...
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