10.3. Permanence, Direction, Identity
We have found that a strong corporate culture provides employees with a sense of stability, belonging, and serving a higher purpose— in our case, serving others. When these needs are met, I believe that people are much more likely to innovate at the top of their abilities. I should also say that I am continually amazed by the high level of innovation and contribution that employees are capable of if they are supported and inspired by a strong company culture—and are encouraged to participate in innovation.
That's the overview. Now let's take a closer look at why culture is vital.
Culture offers a sense of permanence. Change is not only inevitable but also is often unsettling, especially when it is unexpected ...
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