10.4. Leading for Innovation
There's a popular Washington expression that holds that "people are policy." In other words, you can publicly embrace noble principles, but if your team isn't dedicated to advancing those principles, they really don't make any difference. That is why we take extraordinary steps to ensure that our company culture is embraced by our entire team, from the boardroom to the mailroom.
First, let's talk about the business leaders. The CEO who wants to be a true leader must be the most vivid example of the culture at work. Only then can the CEO inspire passion in the rest of the team.
How is this accomplished?
Rule one: Inspiring business leaders must never treat essential corporate beliefs and values as if they are mere ...
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