15.2. Formulate a Common Set of Values
The next component I normally address is the formation of shared values. Here again, the senior leaders and I spend time off-site, away from the business, debating our respective points of view on what the shared values should be. Our attention to this is perhaps one of the most important things that we do as a leadership team. These values should represent the criteria by which we will make hiring choices, promote people, reward and recognize people, and—one of the most important considerations—evaluate the performance of individuals.
The next step is a little trickier. You have to figure out how to introduce the values to the organization without this looking and feeling like "another program." To that ...
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