FOREWORD
In 1991, when the Drucker Foundation was preparing for its first conference and presentation of the annual Peter F. Drucker Award for Nonprofit Innovation, I called Peter Drucker and said, "In all of your books, you talk about innovation. In the Practice of Management (1954), you wrote that business has just two functions: marketing and innovation. We are about to launch the Peter F. Drucker Award for Nonprofit Innovation at our fall conference. Could you possibly give us a definition of innovation that would be ours—to use with the award and in all the Drucker Foundation materials?" Peter responded, "I will think about it."
In a little while, the fax machine began sputtering and out rolled Peter's response: "Innovation: change that ...
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