Chapter 6. CREATING THE CULTURE FOR INNOVATION

ROSABETH MOSS KANTER

Rosabeth Moss Kanter holds the Ernest L. Arbuckle chair as Professor of Business Administration at the Harvard Business School. She is an internationally known business leader and advocate for effective change. Her latest book is Evolve!: Succeeding in the Digital Culture of Tomorrow. Her award-winning best-sellers include The Change Masters and The Challenge of Organizational Change.

Innovation is always a surprise. By definition, it is something no one has thought of before. Its very existence shows that reality is not fixed in predictable patterns. Instead creative new possibilities can emerge in any field, in any industry. Innovators see new patterns in familiar, apparently ...

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