Leading Edge Marketing

Preface

Leading Edge Marketing is the result of industry demand. The success of strategies and techniques presented in this book was publicly evidenced by results validated at DiscoverITTM Showcases, leading industry events, publications, and media appearances. My first response to the requests was to write an article; it was published by two trade publications. I still received requests for a book but did not have time to finish writing until the economy and physical challenges slowed me down. It was then that I finished this book.

Those who once believed in “build it and they will come” have often found that their creations resulted in a pipe dream rather than a field of dreams. Marketing is the main ingredient that determines whether products ...