AAS. See American Anti-Slavery Society
Administrative requirements, 167–170
Advertising
action, 96
awareness, 95
components, 189
comprehension, 95
decision, 96
engaging advertising and promotion, 196–197
evaluation, 95
interest, 95
internet, 191–192
mailings (postal mail and e-mail), 192–194
marketing communication (Marcom), 98–99
media plan, 96–98
print, 190–191
public relations, 195–196
radio, 190
television (TV), 190
thought process, 93–94
trade shows, 98–102, 194–195
American Anti-Slavery Society (AAS), 192
Ancillary products and components, 40
Branding, 86–87, 91–93
Business, 2, 44, 69, 129
Cell phone, 4, 8, 30, 32, 53, 54, 58
Channel, 103–107
partner, 107, 108–111
positioning, 110
Click-through rates (CTRs), 192, 217
Collateral, ...
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