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Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

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INTRODUCTION

ARE YOU READY?

Technology is the biggest story in business today, plain and simple.

There are other big stories, of course. The Great Recession of 2007–2009 and subsequent sovereign debt crises were hugely important events; they affected the fortunes of countless people and companies, and their impact is far from over. Globalization and offshoring are also key forces shaping strategy and structure both now and for some time to come. Demographics are shifting in ways that will cause deep and lasting changes in markets.

These are big deals, but technology is bigger. It’s bigger because recent progress in all things digital is removing constraints and creating exciting new possibilities that affect everyone’s lives and enterprises. ...

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