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Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

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EPILOGUE

YOU AIN’T SEEN NOTHIN’ YET

In this book, we’ve presented a case for why your organization should strive to become a Digital Master—an enterprise that’s able to use each new wave of technology to radically improve the performance or reach of its business. Our research has shown that Digital Masters enjoy superior performance, which should be reason enough to get leadership teams interested in the concepts presented in this book. But there’s also another, even more fundamental, reason: when it comes to the impact of digital technologies on the business world, we ain’t seen nothin’ yet.

TECHNOLOGY: THE ENDLESS AGITATOR OF THE BUSINESS WORLD

The innovations we’ve discussed in previous chapters, including social networks, mobile devices, ...

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