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Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

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CHAPTER 12

SUSTAINING THE DIGITAL TRANSFORMATION

Large transformation programs often fail to reach their goals because they lose their momentum. Digital transformation is no different. It’s easy to stay motivated in the early days—T-shirts, baseball caps, regular video communications, visible engagement programs, quick wins, best practices sharing, and new leadership roles. But as time goes by, change fatigue sets in and new ways of working begin to give in to the old way of doing things.

This is the time where skills gaps become obvious; where unaligned metrics and incentives get in the way of doing the right thing; and where leadership teams, busy planning the next strategic move, too often assume that the digital transition is flying on autopilot ...

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