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Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

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CHAPTER 11

MOBILIZING THE ORGANIZATION

Large, transformative change programs only succeed when leaders are able to earn employees’ trust, engage them, and mobilize them into action. Digital transformation is no different. However, surprisingly, our survey shows that 64 percent of employees still do not feel that senior leaders have adequately shared a vision for digital transformation with everyone in the organization.1 So, what can we learn from Digital Masters? To mobilize your organization and achieve high impact, ask yourself three fundamental questions:

  • Signaling: Are you marketing the ambitions and the benefits of digital transformation sufficiently clearly to the organization?
  • Earning the right to engage: Are you building sufficient momentum ...

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