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Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

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CHAPTER 9

FRAMING THE DIGITAL CHALLENGE

As we showed in chapter 1, digital transformation has already hit every industry we’ve studied. Yet nearly 40 percent of the respondents we surveyed cite “lack of urgency” as a major obstacle to digital transformation.1 Why is this? One of the key reasons organizations miss out is management inertia—failure to sense the need to change. They react to threats instead of shaping the future.

In industries such as publishing, digital technologies have already created such an upheaval that the context for transformation is clear; it’s a burning platform. In other industries, such as manufacturing, the case for change is less obvious. One manager explained the reason for the skepticism: “There is too much hype. ...

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