CHAPTER 6
ENGAGING THE ORGANIZATION AT SCALE
If my mind can conceive it, and my heart can believe it, I know I can achieve it.
—JESSE JACKSON
Ask any executive who has led an organization through a large transformation, and he or she will tell you that a company’s strategic vision is only as good as the people behind it. This remains true for digital transformation. As we showed with the example of Pages Jaunes in the previous chapter, creating a compelling digital vision is only the beginning of the journey.
Unlike incremental change, which can be achieved by a few people working on their own, transformation can only be achieved through the engagement of many. It is a commitment first made by leaders, then by a few champions, and finally by ...
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