O'Reilly logo

Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 6

ENGAGING THE ORGANIZATION AT SCALE

If my mind can conceive it, and my heart can believe it, I know I can achieve it.

—JESSE JACKSON

Ask any executive who has led an organization through a large transformation, and he or she will tell you that a company’s strategic vision is only as good as the people behind it. This remains true for digital transformation. As we showed with the example of Pages Jaunes in the previous chapter, creating a compelling digital vision is only the beginning of the journey.

Unlike incremental change, which can be achieved by a few people working on their own, transformation can only be achieved through the engagement of many. It is a commitment first made by leaders, then by a few champions, and finally by ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required