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Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

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APPENDIX

DIGITAL MASTERY SELF-ASSESSMENT

To get started in your digital transformation journey, you first need to understand your starting point. Is your company a Digital Master already? Or is somewhere else: Beginner, Fashionista, or Conservative? We’ve created a simple quiz to help you understand your organization’s level of digital mastery.

First, think about how your company uses digital technologies such as social media, mobile, analytics, and embedded devices. Are you building digital capabilities in customer experience or operations? Are you digitally improving your existing business models or launching new ones? Table A.1 can help you assess your digital capabilities.

TABLE A.1

How well is your organization building digital capabilities? ...

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