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Leading Culture Change in Global Organizations: Aligning Culture and Strategy by Colleen Lief, Nancy Lane, Robert Hooijberg, Daniel Denison

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Chapter 7

Building a Global Business from an Emerging Market

In the past decade, high-profile companies from emerging markets have surprised analysts by expanding dramatically in “mature” markets. They have expanded through organic growth and by acquiring companies in other emerging markets, but they have also expanded by acquiring established multinationals in developed markets. And the phenomenon is not linked to just one industry. The auto, computer, pharmaceutical, mining, and luxury goods industries have all seen companies from the emerging markets acquire companies in the developed markets. Examples include Lenovo's (China) purchase of IBM; AmBev's (Brazil) purchase of Interbrew (Belgium) to create InBev, which then bought Anheuser-Busch ...

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