Chapter 3
Creating Strategic Alignment
Great strategies make great organizations. But only when they are implemented! A great strategy can focus everyone's attention on the collective purpose, the tactics required, and each individual's role in the process. Great strategies differentiate great organizations from their competition and highlight the unique value that they can create. Finally, great strategies are also built on the complementary capabilities of the organization and its people that no one else can imitate.1
But where do these great strategies come from? Examples like Steve Jobs's legendary control over every detail of a new product launch at Apple make it easy to claim that great strategies come from great leaders. But announcing ...
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