Leading Change: TRAINING

Written Surveys

The written survey (whether distributed and completed online or on paper) provides a fast and relatively inexpensive way to gather information from a large number of staff. As with the other forms of gathering information identified in this chapter, you should ensure that you have sampled a diverse cross-section of your organization. This increases your confidence that you can generalize your findings to the entire organization. Although the written survey is the most effective approach for reaching the greatest number of people, it suffers because it doesn’t allow you to interact with the respondents. It isn’t easy to ask a follow-up or clarifying question or to explore additional ideas contained in people’s responses. Although ...