Contents
Preface: Why I Wrote This Book
Chapter 1: A Ding in the Universe
Vision and Passion Are More Important than Credentials
Vision Must Be Based on Your Customers
Acquiring a Company Can Water Down Your Vision and Culture
The Way It’s Made Can Be a Part of the Vision
Giving Your Team a Special Identity
The Magical World of the Pirate Life
Chapter 2: Steve’s Business Philosophy and Values
Recognizing the Need for a Values Statement
The Lack of Secrecy in the Early Apple
A Background in Business Values
Companies with Values that Steve Admired
Steve’s Most Important Value: Attention to Details
Chapter 3: People Who Know More than You
Cross-Pollination and Monday Meetings
Dangers of the Middle Management Fear-of-Change Syndrome
The Challenge of Finding New Team Leaders
Chapter 4: Steve’s Secrets for Selecting Great People
Talented People Know Other Talented People
Choosing People Who Can Adapt to the Style of the Leader
Special Hiring: Another Example
Chapter 5: Unusual Interviewing Techniques
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