Index

A

Acquisitions

Aggressiveness

Akers, John

Aldus Corporation

Amelio, Gil

American Airlines, Inc.

American Rocket Society

Android

Apple Fellows

Apple II

Apple IIe

Apple III

Apple Inc.

“1984” television commercial
business principles
change of command at
company within
continuing tradition at
crap products at
culture still in place
departure of Steve Jobs
design of products
employee commitment at
first losing quarter in its history
Glassdoor rating
going against the grain
as innovative Pirate organization
lack of secrecy in early
Mac building
as Navy company
One Infinite Loop
as product-focused company
recruiting process for working at stores
reorganization of
return of Steve Jobs
set of values
as Skunk Works organization
staying the course
T-shirts at
team leaders at
“Think Different” ad campaign
Tim Cook as new CEO of
training of staff at stores
workplace
worldwide culture of values

Apple University

Apple workplace

Apple University and
buddy system
creating an innovative organization
environment
first day
new corporate campus
One Infinite Loop
opting out

Apple Corporate TV

Atari Inc.

ATM machines

Autonomy

B

Bad news

Bandley Drive

Bandley Shuffle

Bank of America Corporation

BART. See Bay Area Rapid Transit

Bay Area Rapid Transit

Beatles

Black Wednesday

Blair, Tony

Blockbuster LLC

Breakfast Club meetings

Buddhism

Buddy system

Buffett, Warren

Bunnell, David

Burrows, Peter

Business principles

BusinessWeek

C

Campbell, Bill

Campbell, Joseph ...

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