Leading Across Boundaries: Creating Collaborative Agencies in a Networked World

13

Using the New Web to Help Stakeholders Collaborate in Value Creation

The power of this phenomenon [Web 2.0] does not reside in the technology itself, but in its potential as a tool for leaders grappling with industrial-era hierarchies.

—Frank DiGiammarino and Lena Trudeau

 

This chapter isn’t about information technology (IT). Rather, it’s about the ways that some organizations are using emerging IT tools to engage employees, customers, and other stakeholders to create value for themselves and their communities. Here I’ll discuss how these tools can be used to increase collaboration within and across agencies, and some implications for collaborative leaders. First, we’ll look at some examples of what is being called Web 2.0 and the fascinating ...