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Leadership (The Brian Tracy Success Library) by Brian Tracy

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SIX

The Ability to Inspire and Motivate

The average person in our society works at less than 50 percent of capacity, and sometimes at only 40 percent capacity. Leaders draw out of people that 30 percent, 40 percent, or 50 percent of additional capacity and get them to contribute far beyond their previous performance.

Motivation Factors

The first step is to understand what motivates people, what is going to get them to do that extra 30 percent or 50 percent. We have identified six motivation factors that are key to turning average performers into exceptional performers.

The first motivation factor is to give people challenging and interesting work. When employees aren’t engaged, non-leaders will look to blame the employees. But are those employees ...

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