CHAPTER 19

ABILITY TO MOTIVATE OTHERS

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Motivational theory doesn’t crop up much when you are living in a mud hut. Mostly, people are more concerned about whether the rains will come and the crops will grow. Despite this lack of theory, or perhaps because of it, there is not much of a problem motivating people to work hard, long and with commitment.

Tribes apply the theory of motivation without knowing it. Many business leaders know the theory, but do not apply it.

The ability to motivate people is one of the top expectations that followers have of their leaders. Leaders tend to rate their motivational ability highly; followers consistently score ...

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