Play defensively.
Every football team wants possession of the ball, but this obviously isn’t going to happen 100% of the time. Exceptional defense usually wins football games. In fact, the most successful pro teams also have the best defensive records. It’s no accident!
We learn from experience that sometimes the best defense is to take the offense. Some situations can only be navigated with a strategy that is largely defensive. There will be times when your business competition is in possession of the ball, and is advancing toward you, trying to push you back. Perhaps they have just introduced a product or service that has you fighting to keep customers, or a new technology has suddenly become available and you decide to change your business ...
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