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Leadership in Action: Leading Together - An African American Perspective by Ancella Livers

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Scenario 2: A Question of Advertising

An advertising agency is in the early stages of negotiating with a potential client, Latitude, Inc. The ad campaign for its product, Reprenal, could easily be a $1 million venture. Representing Latitude is Helen Rikera, vice president of marketing, and Mark Winter, the brand manager. Helen is a tall, striking, blond woman. In her late forties, she knows her business and has a no-nonsense manner. Though she has a tendency to micromanage, she has a good understanding of what her corporate leadership will accept in advertising and what it will not. Mark seems to be the visionary of the two. A middle-aged man with dark brown hair, Mark wants the ad campaign to take a different tack. Though he will stand up to ...

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