A QUESTION of LEADERSHIP

TALULA CARTWRIGHT

Cartwright is manager of CCL's Leading Creatively program, which helps leaders develop new creative perspectives to deal with leadership challenges. A trainer and feedback specialist in a number of CCL programs, she holds a Ph.D. degree from the University of North Carolina at Greensboro.

Leaders and speechmakers often use stories to accomplish the same objectives: to make a point, to inspire, to connect with emotions and get buy-in, to break tension through laughter, to instruct by using metaphors, and to establish interpersonal bonds. It is said that Milton Berle had a mental file of more than 200,000 jokes to cover any occasion, and many leaders build a similar, if smaller, mental file of stories. ...

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