Dividends & Interest
Gobbled Up by Gobbledygook
Craig Chappelow
Leveraging core competencies in synergy with the agendas of targeted customers builds enterprise value for all parties.
Huh? Although this statement is lifted directly from a national marketing firm's description of its work, I have no idea what it means. Even if I did understand it, eight buzzwords in a seventeen-word sentence (a buzzword saturation factor of 47 percent) completely turns me off to whatever this company claims to do. I have to believe that when organizations communicate in such an arcane way, they lose business as a result. Who wants to work so hard just to figure out what a company does?
The use of jargon, buzzwords, and fuzzy leaderspeak is out of control in ...
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