ASK AND RECEIVE
To select an appropriate idea-generation technique, it is helpful to consider seven questions:
1. What can you afford to spend? The more time and money you have, the freer you are to try redefining the problem. But because this approach is less tested and less polished, it is often less efficient in the short run. So if you are on a tight schedule and budget, an incremental approach might be better. However, if you are impossibly short on resources and it is clear that the old ways of doing things will not work, you may have no other alternative but to try a radically different solution and hope that you can do it quicker or cheaper.
2. What can you afford to lose? The redefinitional approach is riskier than the incremental approach. ...
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