SOCIAL NORM

From an organization leadership perspective, informal coaching behavior can be used to clarify and maintain focus and alignment, stimulate motivation, and sustain action orientation.

Formal coaching, whether by external or internal coaches, is generally believed to enhance the productivity of those coached and, to some extent, those influenced by the coachee. Typically, however, it is cost prohibitive for everybody in an organization to have a formal coaching relationship.

Creating a social norm whereby everyone acts like a coach some of the time, informally influencing through the use of coaching behavior, is a cost-effective way to enhance productivity without the expenses and systems associated with formal coaching. Once a coaching ...

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