A QUESTION-of-LEADERSHIP

BRETT RIERSON

Rierson is donor relations officer for the United Nations World Food Program. Now based in Hong Kong, he worked for eighteen years in the private sector prior to joining the WFP. He holds an M.B.A. degree from INSEAD and can be contacted at brett.rierson@wfp.org.

There is tremendous potential for individuals and organizations in both the corporate and nonprofit sectors to work together and learn from each other, benefiting both parties. One of the primary motivators for companies that work with the UN World Food Program is to differentiate themselves by compensating their employees in a way that is not purely financial. Engaging the compassion of employees around a cause is an enormously effective motivator ...

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