DEVELOP AND PERFORM

One issue that continues to engage practitioners and leaders in lively discussion is how coaching is applied in leadership development; in particular, what is the relationship between coaching for performance and coaching for development? Sometimes these terms are used interchangeably, but more often they are used to differentiate the focus of the coaching.

CCL sees the two forms as sitting in different places on a continuum of coaching rather than as polarities, and although CCL's work is best understood as having a development focus, the Center also believes the learning that occurs through coaching can benefit both the performance and the development of the coachee. Calling out some of the differences adds to the perspectives ...

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